Business Environment in a Global Context
Business Environment in a Global Context by Andrew Harrison is a comprehensive text published by OUP Oxford in December 2013. This second edition spans 399 pages and is presented in English. The book offers a thorough examination of the business environment, emphasizing theoretical rigor and a global perspective while addressing the economic dimensions of the subject.
Readers will find that the text explores the business environment across various spatial levels, including global, international, national, and regional contexts. It delves into multiple dimensions such as culture, ethics, internationalization, markets, technology, and risk, while also covering significant geopolitical regions like Europe, the Americas, Asia, and Africa. The book includes contemporary case studies that illustrate how international companies navigate pressing global issues, alongside practical insights and questions that encourage further research. An Online Resource Centre complements the text, providing additional materials for both students and lecturers.
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Andrew Harrison has expertly authored this engaging text on the business environment, offering theoretical rigour, along with a truly global focus, and an understanding of the economic dimensions of the subject. The text takes a unique approach exploring the business environment at different spatial levels (global, international, national, and regional), in different dimensions (culture, ethics, internationalization, markets, technology, and risk) and in the main geopolitical regions (Europe, the Americas, Asia, and Africa). The text is packed with up-to-date case studies that demonstrate how international companies are affected by, and deal with, serious global issues ranging from the Arab uprising to the growing influence of the BRIC countries. Practical insights interspersed in each chapter provide balanced commentary on the key issues and topics discussed, with further research being prompted by related questions. The text is accompanied by an Online Resource Centre, which includes: For Students: Chapter and case study updates Emerging issues Annotated web links Ideas for research topics For Lecturers: Lecture notes PowerPoint slides Assignment scenarios and questions Guidance on discussion questions and cases Figures and tables from the text
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