Business Driven Information Systems
Business Driven Information Systems by Paige Baltzan, published by McGraw-Hill Education in March 2022, is an insightful resource comprising 560 pages. This edition presents a unique perspective by emphasizing business initiatives first, followed by the technology that supports them. The book aims to equip students with a foundational understanding of how technology can align with various business needs across disciplines such as operations management, marketing, finance, and more.
Readers will find that Business Driven Information Systems focuses on the interplay between business strategies and information technology. The text discusses how technology choices should be driven by business requirements, providing a framework for understanding the role of information management in organizational success. This approach is relevant for those studying business and economics, as it highlights the importance of technology as a strategic asset in achieving operational excellence.
Official synopsis Publisher
“Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs. This text provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, finance, human resources, accounting, or virtually any other business discipline. Business Driven Information Systems is designed to give students the ability to understand how information technology can be a point of strength for an organization”–
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