Boomerang!
Boomerang! by Nick Drake-Knight, published by Pollinger in Print in October 2007, is a comprehensive guide focused on enhancing service quality in the retail industry. This 260-page book presents the “Continue and Begin” method of training, emphasizing the importance of customer relations and quality control to ensure that customers return consistently. Through the use of anonymous shoppers to observe staff performance, the author outlines strategies for motivating employees and fostering improvement across various branches of a company.
Readers will find practical insights into the dynamics of customer service and the training processes that can lead to sustained high-quality interactions. The book delves into essential topics such as retailing and industries, providing a framework for businesses aiming to elevate their service standards. With its clear approach, Boomerang! serves as a valuable resource for those involved in training and customer relations within the retail sector.
Official synopsis Publisher
Quality of service is essential in the retail industry, if customers are to return time after time. This book sets out the “Continue and Begin” method of training for quality, using anonymous shoppers to observe staff in action. It explains how to motivate people and help them to improve, to achieve consistent high quality service across all branches of a company.
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