Read-alikes and related books

Books like Mktg

24 books recommended for fans of Mktg by Charles W. Lamb, tied together by themes of Commerce, Marketing, Economics, and Business & Economics.

Commerce Marketing Economics Business & Economics

Top related books to Mktg

A diverse selection of titles that share the core themes and atmosphere of Mktg.

Foundations of Marketing — William M. Pride

Foundations of Marketing

William M. Pride

Themes: Commerce • Marketing • Economics

Zconomy How Gen Z Will Change the Future of Business-and what to Do about it — Jason Ryan Dorsey

Zconomy How Gen Z Will Change the Future of Business-and what to Do about it

Jason Ryan Dorsey

Themes: Commerce • Marketing • Economics

Mavericks at Work Why the Most Original Minds in Business Win — William C. Taylor

Mavericks at Work Why the Most Original Minds in Business Win

William C. Taylor

Themes: Commerce • Marketing • Economics

Sell — Thomas N. Ingram

Thomas N. Ingram

Themes: Commerce • Marketing • Economics

Place Branding and Marketing from a Policy Perspective Building Effective Strategies for Places — Vincent Mabillard

Place Branding and Marketing from a Policy Perspective Building Effective Strategies for Places

Vincent Mabillard

Themes: Commerce • Marketing • Economics

Value First, Then Price Building Value-Based Pricing Strategies — Andreas Hinterhuber

Value First, Then Price Building Value-Based Pricing Strategies

Andreas Hinterhuber

Themes: Commerce • Marketing • Economics

Branding Diversity New Advertising and Cultural Strategies — Susie Khamis

Branding Diversity New Advertising and Cultural Strategies

Themes: Commerce • Marketing • Economics

Inspiring Green Consumer Choices Leverage Neuroscience to Reshape Marketplace Behavior — Michael E. Smith

Inspiring Green Consumer Choices Leverage Neuroscience to Reshape Marketplace Behavior

Michael E. Smith

Themes: Commerce • Marketing • Economics

Marketing in Latin America and the Caribbean Contemporary Case Studies — Joseann Knight

Marketing in Latin America and the Caribbean Contemporary Case Studies

Themes: Commerce • Marketing • Economics

The Strategy and Tactics of Pricing A Guide to Growing More Profitably — Thomas T. Nagle

The Strategy and Tactics of Pricing A Guide to Growing More Profitably

Thomas T. Nagle

Themes: Commerce • Marketing • Economics

National Brands and Global Markets An Historical Perspective — Nikolas Glover

National Brands and Global Markets An Historical Perspective

Themes: Commerce • Marketing • Economics

Practical Digital Marketing and AI Psychology How to Gain Online Consumer Trust and Sales Using Technologies and Psychology — J. Jonathan Gabay

Practical Digital Marketing and AI Psychology How to Gain Online Consumer Trust and Sales Using Technologies and Psychology

J. Jonathan Gabay

Themes: Commerce • Marketing • Economics

Using Behavioral Science in Marketing Drive Customer Action and Loyalty by Prompting Instinctive Responses — Nancy Harhut

Using Behavioral Science in Marketing Drive Customer Action and Loyalty by Prompting Instinctive Responses

Themes: Commerce • Marketing • Economics

Salesmanship and Sales Management; Volume 7 — John George Jones

Salesmanship and Sales Management; Volume 7

John George Jones

Themes: Commerce • Marketing • Economics

The Elementary Laws of Advertising and How to Use Them — Henry Stanhope Bunting

The Elementary Laws of Advertising and How to Use Them

Henry Stanhope Bunting

Themes: Commerce • Marketing • Economics

This Fascinating Advertising Business — Harry Lewis Bird

This Fascinating Advertising Business

Harry Lewis Bird

Themes: Commerce • Marketing • Economics

Some Future Day How AI Is Going to Change Everything — Marc Beckman

Some Future Day How AI Is Going to Change Everything

Themes: Commerce • Marketing • Economics

The Best Story Wins How to Leverage Hollywood Storytelling in Business and Beyond — Matthew Luhn

The Best Story Wins How to Leverage Hollywood Storytelling in Business and Beyond

Themes: Commerce • Marketing • Business & Economics

Creative Advertising Concept and Copy A Practical, Multidisciplinary Approach — Georgia-Zozeta Miliopoulou

Creative Advertising Concept and Copy A Practical, Multidisciplinary Approach

Georgia-Zozeta Miliopoulou

Themes: Commerce • Marketing • Business & Economics

Customer Centricity Focus on the Right Customers for Strategic Advantage — Peter Fader

Customer Centricity Focus on the Right Customers for Strategic Advantage

Themes: Commerce • Marketing • Business & Economics

The Business of the 21st Century — Robert T. Kiyosaki

The Business of the 21st Century

Robert T. Kiyosaki

Themes: Commerce • Marketing • Business & Economics

Guanxi (The Art of Relationships) Microsoft, China, and the Plan to Win the Road Ahead — Robert Buderi

Guanxi (The Art of Relationships) Microsoft, China, and the Plan to Win the Road Ahead

Themes: Commerce • Marketing • Business & Economics

EMarketing Digital Marketing Strategy — Raymond Frost

EMarketing Digital Marketing Strategy

Themes: Commerce • Marketing • Business & Economics

The Voice Catchers How Marketers Listen in to Exploit Your Feelings, Your Privacy, and Your Wallet — Joseph Turow

The Voice Catchers How Marketers Listen in to Exploit Your Feelings, Your Privacy, and Your Wallet

Themes: Commerce • Marketing • Business & Economics

A curated shelf of 24 read-alikes for Mktg by Charles W. Lamb — spanning Commerce, Marketing, Economics and featuring authors such as William M. Pride, Jason Ryan Dorsey, William C. Taylor, Thomas N. Ingram, and others.

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