Read-alikes and related books

Books like Consumer Behavior

Readers who finished Consumer Behavior by James F. Engel and wanted more will find 24 strong picks here, all connected by Consumer Behavior, Marketing, Research, and Business & Economics.

Consumer Behavior Marketing Research Business & Economics

Top related books to Consumer Behavior

Handpicked for thematic and literary overlap — the best shelf companions to Consumer Behavior.

When Coffee and Kale Compete Become Great at Making Products People Will Buy — Alan Klement

When Coffee and Kale Compete Become Great at Making Products People Will Buy

Themes: Consumer Behavior • Marketing • Research

Truth in Marketing A Theory of Claim-evidence Relations — Thomas Boysen Anker

Truth in Marketing A Theory of Claim-evidence Relations

Thomas Boysen Anker

Themes: Consumer Behavior • Marketing • Research

Inspiring Green Consumer Choices Leverage Neuroscience to Reshape Marketplace Behavior — Michael E. Smith

Inspiring Green Consumer Choices Leverage Neuroscience to Reshape Marketplace Behavior

Michael E. Smith

Themes: Consumer Behavior • Marketing • Research

Rocking the Ages The Yankelovich Report on Generational Marketing — J. Walker Smith

Rocking the Ages The Yankelovich Report on Generational Marketing

J. Walker Smith

Themes: Consumer Behavior • Marketing • Research

Consumption, Psychology and Practice Theories A Hermeneutic Perspective — Tony Wilson

Consumption, Psychology and Practice Theories A Hermeneutic Perspective

Themes: Consumer Behavior • Marketing • Research

Brand Sense Sensory Secrets Behind the Stuff We Buy

Martin Lindstrom

Themes: Consumer Behavior • Marketing • Research

Start with the Story Brand-Building in a Narrative Economy

Kristian A. Alomá

Themes: Consumer Behavior • Marketing • Research

Advanced Customer Analytics Targeting, Valuing, Segmenting and Loyalty Techniques — Mike Grigsby

Advanced Customer Analytics Targeting, Valuing, Segmenting and Loyalty Techniques

Themes: Consumer Behavior • Marketing • Research

Motigraphics The Analysis and Measurement of Human Motivations in Marketing — Richard C. Maddock

Motigraphics The Analysis and Measurement of Human Motivations in Marketing

Richard C. Maddock

Themes: Consumer Behavior • Marketing • Research

Big Shifts Ahead Demographic Clarity for Business — John Burns

Big Shifts Ahead Demographic Clarity for Business

Themes: Consumer Behavior • Marketing • Research

Consumer Behaviour A Practical Guide — Gordon R. Foxall

Consumer Behaviour A Practical Guide

Gordon R. Foxall

Themes: Consumer Behavior • Marketing • Research

The Popcorn Report Faith Popcorn on the Future of Your Company, Your World, Your Life — Faith Popcorn

The Popcorn Report Faith Popcorn on the Future of Your Company, Your World, Your Life

Themes: Consumer Behavior • Marketing • Research

The Abusive Customer Breaking the Silence Around Customers’ Aggressive Behavior — Ivaylo Yorgov

The Abusive Customer Breaking the Silence Around Customers’ Aggressive Behavior

Themes: Consumer Behavior • Marketing • Research

Ecological Intelligence Knowing the Hidden Impacts of What We Buy — Daniel Goleman

Ecological Intelligence Knowing the Hidden Impacts of What We Buy

Themes: Consumer Behavior • Marketing • Research

All in The Future of Business Leadership — David Grayson

All in The Future of Business Leadership

Themes: Consumer Behavior • Marketing • Research

Consumer Education (RLE Consumer Behaviour) A Handbook for Teachers — Marion Giordan

Consumer Education (RLE Consumer Behaviour) A Handbook for Teachers

Themes: Consumer Behavior • Marketing • Research

Scientific Advertising — Claude Hopkins

Scientific Advertising

Themes: Consumer Behavior • Marketing • Research

The Rise of Blockchain Applications in Customer Experience — Mohammed Majeed

The Rise of Blockchain Applications in Customer Experience

Mohammed Majeed

Themes: Consumer Behavior • Marketing • Research

Carrots and Sticks Unlock the Power of Incentives to Get Things Done — Ian Ayres

Carrots and Sticks Unlock the Power of Incentives to Get Things Done

Themes: Consumer Behavior • Marketing • Research

Cases on Branding Strategies and Product Development Successes and Pitfalls — Sarmistha Sarma

Cases on Branding Strategies and Product Development Successes and Pitfalls

Sarmistha Sarma

Themes: Consumer Behavior • Marketing • Research

Understanding Service Consumers — Jochen Wirtz

Understanding Service Consumers

Themes: Consumer Behavior • Marketing • Research

The Consumer Society Reader — Juliet Schor

The Consumer Society Reader

Themes: Consumer Behavior • Marketing • Research

Win! the Hispanic Market Strategies for Business Growth — M. Isabel Valdés

Win! the Hispanic Market Strategies for Business Growth

M. Isabel Valdés

Themes: Consumer Behavior • Marketing • Research

Design for how People Think Using Brain Science to Build Better Products — John Whalen

Design for how People Think Using Brain Science to Build Better Products

Themes: Consumer Behavior • Marketing • Research

Fans of Consumer Behavior by James F. Engel will find 24 titles here, all united by Consumer Behavior, Marketing, Research. Authors represented include Alan Klement, Thomas Boysen Anker, Michael E. Smith, J. Walker Smith, and others.

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