Authors: Evert Gummesson

  • Total Relationship Marketing — Evert Gummesson

    Total Relationship Marketing — Evert Gummesson

  • Total Relationship Marketing From the 4Ps-product, Price, Promotion, Place- of Traditional Marketing Management to the 30Rs-the Thirty Relationships- of the New Marketing Paradigm — Evert Gummesson

    Total Relationship Marketing From the 4Ps-product, Price, Promotion, Place- of Traditional Marketing Management to the 30Rs-the Thirty Relationships- of the New Marketing Paradigm — Evert Gummesson