Biden Vs. Trump

Biden Vs. Trump by Wake Forest University, published by Library Partners Press on July 14, 2021, offers an in-depth analysis of the political advertisements that shaped the 2020 presidential election. This edition spans 380 pages and is presented in English. The book examines over 2,800 political ads from the contest, highlighting their significant role in the campaign and how they contributed to the close nature of the election.

Readers will find a detailed exploration of the themes and contexts surrounding the political ads, revealing how they often served as reflections on the candidates’ personas rather than solely addressing policy issues. The research presented in this volume delves into the contrasting narratives of “strong leadership” versus “decency,” illustrating how nearly all examined issues were reframed through the lens of personal character. This critical examination of political advertising provides insights into the dynamics of modern electoral campaigns.