Beyond Default: Setting Your Organization on a Trajectory to an Improved Future
“Beyond Default: Setting Your Organization on a Trajectory to an Improved Future” by David Trafford, published by LID Publishing on September 7, 2017, is a comprehensive exploration of organizational direction and success. This 256-page book delves into the reasons behind varying levels of success among organizations, emphasizing that management trends and leadership quality alone do not determine an organization’s future. Instead, Trafford argues that understanding an organization’s “default future” is crucial for sustainable success.
Readers will find insights into how organizations can identify their current trajectory and assess whether it aligns with their desired outcomes. The book discusses the importance of recognizing the fundamental factors that influence an organization’s destiny and outlines actionable steps for achieving an improved future. With a focus on strategic planning within the realms of business and economics, this edition serves as a valuable resource for those looking to enhance their organization’s long-term viability.
Official synopsis Publisher
Have you ever wondered where your organisation is headed? Have you ever asked yourself: why is it that some organizations are more successful than others? Management fads can bring some benefit, but they rarely deliver the sustained success their advocates promised. Equally, while the calibre of an organization’s leadership is important, along with the strategies they pursue, they in themselves are not the answer the question. This book argues there is something more fundamental at play; something that ultimately determines the destiny of an organization. All companies are on a trajectory – their “default future”; a place they will end up in if they take no action other than that currently planned. Identifying this default future, knowing whether this future is acceptable or not, and what actions to take for an improved future, is the ultimate key to sustaining future success for any business. This book, by two experienced strategy consultants, provides an important perspective on sustaining business success.
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