Basics Product Design 01: Idea Searching
Basics Product Design 01: Idea Searching by Dave Bramston, published by AVA Publishing in November 2008, is a comprehensive exploration of the creative process behind product design. This first edition, written in English and spanning 175 pages, delves into the origins of innovative ideas, emphasizing the importance of questioning conventional practices. The book presents a structured approach to idea generation, encouraging readers to examine existing designs and consider how they might be improved or reimagined.
Readers will find a blend of inspiring visuals and case histories that illustrate various product designs, both contemporary and historical. The content focuses on practical strategies for enhancing creativity and problem-solving in design, making it relevant for those interested in art, design, and industrial design. By examining the principles outlined in this book, individuals can develop a more effective mindset for generating and refining ideas in the fields of technology and engineering.
Official synopsis Publisher
Where do great ideas come from? Linus Pauling said, “The way to get good ideas is to get lots of ideas, and throw the bad ones away.” Easy to say when your ideas have won the Nobel Prize–twice! How can the rest of us follow Pauling’s advice? Basics Product Design: Idea Searching lays out the steps–starting with “Question convention.” Why is something done the way it’s done? How could it be done faster, simpler, better? Inspiring visuals and case histories showcase a variety of product designs, some new, some old. Learn to think smarter with “Basics Product Design: Idea Searching.”
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