Basic Marketing Research
Basic Marketing Research by Gilbert A. Churchill is an International Edition published by Thomson/South Western in 2007, featuring 593 pages in English. This textbook is designed with the student perspective in mind, ensuring that complex marketing concepts are presented in an accessible manner. The authors, Churchill and Brown, focus on effective communication of marketing research principles, making it suitable for those looking to understand the fundamentals of the field.
Readers will find a comprehensive exploration of marketing research methodologies, including how experts gather data and practical applications for turning insights into profits. This edition includes various study tools and updated content that enhance the learning experience. Covering essential topics in Business & Economics and Marketing, this book serves as a valuable resource for students aiming to grasp the intricacies of marketing research.
Official synopsis Publisher
“Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it’s written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they’ve achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you’ll learn more about how experts gather data and how to use it yourself to turn greater profits.”–Amazon.com.
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