Assessing Organizational Communication Strategic Communication Audits

Assessing Organizational Communication Strategic Communication Audits by Cal W. Downs, published by Guilford Press on May 26, 2004, is a comprehensive guide that explores the assessment of communication processes within organizations. This edition, consisting of 292 pages, presents a detailed framework designed to help readers develop improved organizational strategies through effective communication audits. The book is written in clear, accessible prose, making it suitable for both practitioners and students in the field.

Readers will find practical tools for planning and initiating audits, gathering data through various methodologies, and analyzing findings to prepare effective reports. The text includes practical examples from the authors’ influential work, illustrating real-world applications of the concepts discussed. This edition has been extensively rewritten to include new topics and two entirely new chapters that address contemporary issues and best practices in communication studies, making it a valuable resource for human resource and management consultants as well as undergraduate and graduate students in organizational communication.