Ask Iwata
Ask Iwata by 岩田聡, published by VIZ Media LLC on April 13, 2021, is a motivational collection that delves into the insights of Satoru Iwata, the former global president and CEO of Nintendo. This edition, available in English and spanning 176 pages, presents a compilation of interviews from the “Iwata Asks” series, highlighting Iwata’s unique perspectives on leadership and game development. Known for his analytical mind and people-first approach, Iwata shares his thoughts on various topics, including overcoming obstacles and fostering creativity in the gaming industry.
Readers will find valuable discussions featuring key contributors to Nintendo’s success, including renowned figures like Shigeru Miyamoto and Shigesato Itoi. The book explores themes relevant to both game fans and business leaders, such as the importance of adaptability and the creative process behind iconic gaming platforms like the Nintendo DS and the Wii. Through these conversations, Ask Iwata offers a glimpse into the philosophies that shaped one of the most influential figures in gaming history, making it a noteworthy read for those interested in business, leadership, and the gaming industry.
Official synopsis Publisher
“On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I am a gamer.” —Satoru Iwata
Satoru Iwata was the global president and CEO of Nintendo and a gifted programmer who played a key role in the creation of many of the world’s best-known games. He led the production of innovative platforms such as the Nintendo DS and the Wii, and laid the groundwork for the development of the wildly successful Pokémon Go game and the Nintendo Switch. Known for his analytical and imaginative mind, but even more for his humility and people-first approach to leadership, Satoru Iwata was beloved by game fans and developers worldwide.
In this motivational collection, Satoru Iwata addresses diverse subjects such as locating bottlenecks, how success breeds resistance to change, and why programmers should never say no. Drawn from the “Iwata Asks” series of interviews with key contributors to Nintendo games and hardware, and featuring conversations with renowned Mario franchise creator Shigeru Miyamoto and creator of EarthBound Shigesato Itoi, Ask Iwata offers game fans and business leaders an insight into the leadership, development, and design philosophies of one of the most beloved figures in gaming history.
THE USA TODAY BESTSELLER
“A welcome salve and a book that anyone who cares about gaming should own and read.” – Forbes
Satoru Iwata was the global president and CEO of Nintendo and a gifted programmer who played a key role in the creation of many of the world’s best-known games. He led the production of innovative platforms such as the Nintendo DS and the Wii, and laid the groundwork for the development of the wildly successful Pokémon Go game and the Nintendo Switch. Known for his analytical and imaginative mind, but even more for his humility and people-first approach to leadership, Satoru Iwata was beloved by game fans and developers worldwide.
In this motivational collection, Satoru Iwata addresses diverse subjects such as locating bottlenecks, how success breeds resistance to change, and why programmers should never say no. Drawn from the “Iwata Asks” series of interviews with key contributors to Nintendo games and hardware, and featuring conversations with renowned Mario franchise creator Shigeru Miyamoto and creator of EarthBound Shigesato Itoi, Ask Iwata offers game fans and business leaders an insight into the leadership, development, and design philosophies of one of the most beloved figures in gaming history.
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