Analytics for Customer Insights A Non-technical Introduction

Analytics for Customer Insights: A Non-technical Introduction by Chuck Chakrapani is published by Standard Research Systems in 2018 and spans 113 pages. This book serves as a straightforward introduction to various techniques utilized in marketing research, presented without the use of mathematics or formulas. It covers a range of analytic methods, providing readers with a foundational understanding of key concepts in the field.

Readers will find explanations of major analytic techniques such as factor analysis, logistic regression, and decision trees, among others. The book aims to demystify complex methodologies, making them accessible to those without a technical background. Topics like marketing and sales are central to the content, ensuring that readers gain insights relevant to the business landscape. This edition is presented in English and is designed for anyone interested in enhancing their knowledge of marketing research techniques.