Advanced Fashion Technology and Operations Management
Advanced Fashion Technology and Operations Management by Alessandra Vecchi, published by IGI Global in 2017, is a comprehensive resource that explores the transition of the fashion industry from traditional retail to digital platforms. This edition spans 443 pages and is presented in English, offering insights into management strategies, fashion marketing, and entrepreneurship within the evolving landscape of the fashion and textile industry.
Readers will find a thorough examination of contemporary topics such as online shopping behavior, digital fashion, and e-commerce. The book serves as a pivotal reference for professionals, entrepreneurs, students, and researchers interested in the intersection of business and technology in fashion. By addressing the latest developments in operations management and logistics, this work aims to equip its audience with the knowledge necessary to navigate and succeed in the modern fashion market.
Official synopsis Publisher
Fashion has been steadily moving from the brick and mortar to the digital market. As such, it is increasingly vital to research new methods that will help businesses to grow and succeed in this new sphere.
Advanced Fashion Technology and Operations Management is a pivotal reference source for the latest development management strategies, fashion marketing, international business, and fashion entrepreneurship. Featuring extensive coverage across a range of relevant perspectives and topics, such as online shopping behavior, digital fashion, and e-commerce, this book is ideally designed for professionals, entrepreneurs, students, and researchers.
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