I Love Kawaii
I Love Kawaii by Charuca, published by HarperCollins on September 27, 2011, is an illustrated exploration of the Kawaii aesthetic that originated in 1970s Japan. This book delves into the concept of Kawaii, a term that describes everything cute and has become a global phenomenon. Through a vibrant collection of full-page images, Charuca showcases a variety of Kawaii art, ranging from commercial creations like stickers and clothing to contemporary pieces by renowned artists.
Readers will find an engaging presentation of Kawaii art, accompanied by brief descriptions that reflect Charuca’s insights into the featured artists and their work. The book includes contributions from a diverse array of artists, creating a dialogue that emphasizes the playful and sometimes dark elements of Kawaii culture. With 272 pages filled with colorful visuals, this edition serves as a comprehensive look at a unique art form that continues to influence popular culture worldwide.
Official synopsis Publisher
Kawaii is a word that originated in 1970s Japan when schoolgirls adopted the term to describe everything cute. This word is now understood world-wide and identifies a particular trend of visual aesthetics (Hello Kitty being the most famous). Kawaii is a recognizable art form practiced by artists all over the world and covers the visual gamut from commercial art (stickers, clothing, calendars, pens, pencils, erasers, video games) to high-brow contemporary art (e.g. Takashi Murakami and Yoshitomo Nara).
Presented primarily through full page images, Charuca (a Kawaii artist herself) has curated an international collection of the most popular adorable, hilarious, and sometimes dark Kawaii art being made today. Charuca begins each chapter with a small description of the artist and her feelings towards his or her work, creating an artistic dialogue spoken mainly through the loud, brightly full-colored images that flood each page. Some of the artists she selected include:
Aranzi Aronzo
Bubi Au Yeung
Bukubuku
Charuca
Devil Robots
Hiroko Yokoyama
Itokin Park
Marichan
Meomi
Paul Shih
Ryoko
Takidoki
Yukiko Yokoo
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