Predictably Irrational, Revised The Hidden Forces That Shape Our Decisions
“Predictably Irrational, Revised: The Hidden Forces That Shape Our Decisions” by Dr. Dan Ariely is a thought-provoking exploration of the irrational behaviors that influence our decision-making processes. Published by HarperCollins on May 11, 2010, this revised edition spans 368 pages and is presented in English. The book delves into the reasons behind our seemingly illogical choices, challenging the notion that we always act rationally in various aspects of life, from consumer behavior to personal relationships.
Readers will find a comprehensive examination of how our decisions are shaped by hidden forces, revealing the systematic patterns behind our actions. Dr. Ariely discusses everyday scenarios, such as why we might choose a more expensive option over a cheaper one, illustrating the complexities of decision-making in business and economics. This edition invites readers to reconsider their understanding of rationality and provides insights into consumer behavior and social science, making it a valuable resource for anyone interested in the intricacies of human choices.
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“A marvelous book… thought provoking and highly entertaining.”
—Jerome Groopman, New York Times bestselling author of How Doctors Think
“Ariely not only gives us a great read; he also makes us much wiser.”
—George Akerlof, 2001 Nobel Laureate in Economics
“Revolutionary.”
—New York Times Book Review
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
When it comes to making decisions in our lives, we think we’re making smart, rational choices. But are we?
In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They’re systematic and predictable—making us predictably irrational.
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