Managerial Economics
Managerial Economics by Bruce T. Allen, published by Harper & Row in 1988, is a comprehensive resource designed to help students understand the fundamental microeconomic theories applicable to various business situations. This first edition spans 647 pages and is presented in English, offering a thorough exploration of economic concepts tailored for practical application in the business world.
Readers will find that the book emphasizes the use of economic reasoning to tackle business challenges, moving beyond traditional mathematical approaches. It includes an extensive set of end-of-chapter applications derived from real-world business scenarios, student concerns, and the author’s empirical research in industrial organization. The content is structured to facilitate a deeper understanding of microeconomics and its relevance to decision-making in industrial management and economics.
Official synopsis Publisher
The aim of this book is to give students a grasp of the basic microeconomic theory used to analyze business situations and problems. An extensive set of end-of-chapter applications is featured, which allows students to see the theory in action. The applications stem from students’ own applications and concerns, from a continuous survey of the business press, and from the author’s own empirical work in industrial organization. The book goes beyond standard mathematical treatments of the subject, encouraging students to use economic reasoning to understand business problems as an aid to decision making.
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