Methods for Business Research
Methods for Business Research by John B. Kervin, published by HarperCollinsPublishers in 1992, offers a comprehensive examination of business research methodologies. Spanning 749 pages, this book presents insights into how effective research can lead to improved decision-making across various functional areas, including marketing, operations, and finance. Written in English, it addresses the ethical considerations and dilemmas that researchers encounter in the business environment.
Readers will find a detailed exploration of the tools and techniques essential for conducting business research. The book emphasizes the importance of strategic planning and industrial management, providing a framework for understanding how research can inform better business practices. By maintaining a focus on real-world applications, this edition serves as a valuable resource for those interested in the intersection of business and research methodologies.
Official synopsis Publisher
A demonstration of the capacity of business research to initiate better decisions in marketing, operations, personnel, finance, accounting, public relations and other functional areas. The book maintains a business focus and explores ethical issues and dilemmas that business researchers face.
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