Blockbusters The Five Keys to Developing GREAT New Products

“Blockbusters: The Five Keys to Developing GREAT New Products” by Gary S. Lynn, published by HarperCollins on August 14, 2003, is a reprint edition comprising 272 pages. This book explores the challenges of product development, highlighting that over half of new products fail in the marketplace. Lynn and co-author Richard Reilly present findings from a decade-long research study, offering insights into five essential practices that can significantly enhance a company’s chances of success in creating blockbuster products.

Readers will discover the critical elements necessary for developing successful new products, including the importance of a compelling product vision, effective improvisation, and the role of teamwork. The authors provide real-world examples from nearly fifty successful products, illustrating how these practices can be applied in various business contexts. This edition serves as a resource for those interested in business development, marketing, and industrial research, aiming to improve their understanding of what drives product success.