Compelling People The Hidden Qualities That Make Us Influential

Compelling People: The Hidden Qualities That Make Us Influential by John Neffinger, published by Penguin on May 27, 2014, is a 304-page exploration of the dynamics of personal influence. This book examines how individuals can enhance their appeal and effectiveness by balancing strength and warmth, qualities that are essential for gaining respect and affection. Drawing on social science research and insights from their work with various influential figures, Neffinger and his co-author Matthew Kohut provide a framework for understanding the nuances of personal magnetism.
Readers will find a detailed analysis of how we perceive and evaluate one another, along with practical strategies for developing the qualities that foster admiration and respect. The authors delve into the interplay of psychological principles and real-world applications, making connections to fields such as business and personal growth. This edition serves as a resource for those interested in psychology and self-help, offering insights that can be applied in various contexts, from professional settings to personal relationships.
Official synopsis Publisher
Required reading at Harvard Business School and Columbia Business School.
Everyone wants to be more appealing and effective, but few believe we can manage the personal magnetism of a Bill Clinton or an Oprah Winfrey. John Neffinger and Matthew Kohut trace the path to influence through a balance of strength (the root of respect) and warmth (the root of affection). Each seems simple, but only a few of us figure out the tricky task of projecting both at once.
Drawing on cutting-edge social science research as well as their own work with Fortune 500 executives, members of Congress, TED speakers, and Nobel Prize winners, Neffinger and Kohut reveal how we size each other up—and how we can learn to win the admiration, respect, and affection we desire.
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