Thirty Seconds

Thirty Seconds by Michael J. Arlen, published by Penguin Books on April 30, 1981, is a detailed exploration of the intricate world of television advertising. This edition spans 211 pages and is presented in English. Arlen delves into the lives of the individuals, the remarkable processes, and the eccentricities that come together in the creation of a thirty-second television commercial.

Readers will find a comprehensive examination of the dynamics and challenges faced in the advertising industry. The book highlights the various elements that contribute to the making of commercials, offering insights into the creative and technical aspects of television advertising. Through its engaging narrative, Thirty Seconds provides a unique perspective on the complexities and absurdities inherent in this fast-paced field.