The Art of SEO Mastering Search Engine Optimization
The Art of SEO Mastering Search Engine Optimization by Eric Enge is a comprehensive guide published by O’Reilly Media, Incorporated in 2023. This fourth edition spans 741 pages and is presented in English, offering a detailed exploration of search engine optimization strategies. The book features insights from three experts in the field, providing both foundational knowledge for novices and extensive references for seasoned practitioners.
Readers will find a wealth of information on the intricacies of internet search, the underlying theories of search engines, and the impact of social media on SEO. The text covers a range of topics, including the effects of Google algorithm updates, tools for tracking results, and the integration of generative AI in SEO practices. This edition is designed to equip digital marketers with the latest techniques and tools necessary for navigating the evolving landscape of search engine optimization.
Official synopsis Publisher
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape, including how generative AI can be used to support SEO and SEO-related tasks.
Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.
- Learn about the various intricacies and complexities of internet search
- Explore the underlying theory and inner workings of search engines and their algorithms
- Understand the interplay between social media engagement and other factors
- Discover tools to track results and measure success
- Examine the effects of key Google algorithm updates
- Consider opportunities for visibility in mobile, local, vertical, social, and voice search
- Build a competent SEO team with defined roles
- Identify what opportunities exist for using generative AI as part of an SEO program
- Gain insights into the future of search and internet discoverability
Author
Publisher
Topics
FAQ
What is “The Art of SEO Mastering Search Engine Optimization” about?
Who is the author of “The Art of SEO Mastering Search Engine Optimization”?
When was “The Art of SEO Mastering Search Engine Optimization” published?
What is the ISBN for “The Art of SEO Mastering Search Engine Optimization”?
What are the book details (language, pages, edition)?
