On the Hustle

On the Hustle by Adriana Herrera is a contemporary romance published by Harlequin Enterprises ULC on October 11, 2022. This 352-page original edition follows Alba Duarte, the eldest daughter in a crisis-prone family who excels at side hustles, particularly creating Instagram-worthy, bookish-themed bedroom makeovers. However, her role as the assistant to the infuriatingly gorgeous Theo Ganas, a former Olympic swimmer and heir to a real estate empire, proves to be a challenge. When Alba decides to prioritize her own needs, she leaves her demanding job and family behind, only to find Theo unexpectedly reappearing in her life with an enticing offer.
Readers will discover a blend of romance and workplace dynamics as Alba navigates her new life in Dallas, where she is confronted by a surprisingly charming Theo. The story explores themes of self-discovery and the complexities of relationships, particularly as Alba agrees to participate in a home improvement reality TV show with her former boss. This edition captures the essence of multicultural and interracial romance, set against the backdrop of contemporary life, making it a notable addition to the genre.
Official synopsis Publisher
“Adriana Herrera writes all my favorite things, and I’ll never get enough of her books!” –Ali Hazelwood, New York Times bestselling author of The Love Hypothesis
Alba Duarte is the queen of the side hustle.
As the eldest daughter in her crisis-prone family, she’s always stepped up to help. Her favorite gig is doing Instagram-worthy, bookish-themed bedroom makeovers for friends. Her most hated? Working as the assistant to the most gorgeous–and most infuriating–man on earth.
Theo Ganas is a former Olympic swimmer and heir to a bona fide real estate empire. He’s also about as warm and fuzzy as a New York City winter, and quite frankly, Alba has had enough of his ridiculous demands and cold shoulder. When opportunity knocks, she decides to put herself first for once…which means leaving her demanding boss–and relatives–behind.
Her new life in Dallas seems like everything Alba’s ever wanted, until a bafflingly charming and attentive Theo turns up in the Lone Star State with an offer she simply cannot refuse. Agreeing to do a home improvement reality TV show with her sexy, and suddenly flirtatious, former boss is not a good idea, but it just might be the makeover her heart has been waiting for.
Dating in Dallas
Book 1: Here to Stay
Book 2: On the Hustle
Dreamers
Book 1: American Dreamer
Book 2: American Fairytale
Book 3: American Love Story
Book 4: American Sweethearts
Book 5: American Christmas
Sambrano Studios
Book 1: One Week to Claim It All
Book 2: Just for the Holidays
Las Leonas
Book 1: A Caribbean Heiress in Paris
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