Storytelling with Data A Data Visualization Guide for Business Professionals
“Storytelling with Data: A Data Visualization Guide for Business Professionals” by Cole Nussbaumer Knaflic, published by John Wiley & Sons on November 2, 2015, is a comprehensive resource for those looking to enhance their data visualization skills. This 288-page book focuses on the fundamentals of effectively communicating with data, emphasizing the importance of storytelling in making data a central element of your narrative. Through a blend of theoretical insights and practical examples, readers will learn how to transform their data into engaging visual stories that resonate with their audience.
In this edition, readers will find guidance on understanding context and audience, selecting the right type of graph, and eliminating unnecessary clutter from their visualizations. The book also encourages thinking like a designer, applying design principles to data visualization, and leveraging storytelling techniques to enhance message delivery. With its focus on practical application, “Storytelling with Data” equips business professionals with the skills needed to create impactful visual narratives that effectively convey their data’s significance.
Official synopsis Publisher
Don’t simply show your data—tell a story with it!
Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You’ll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation.
Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don’t make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story.
Specifically, you’ll learn how to:
- Understand the importance of context and audience
- Determine the appropriate type of graph for your situation
- Recognize and eliminate the clutter clouding your information
- Direct your audience’s attention to the most important parts of your data
- Think like a designer and utilize concepts of design in data visualization
- Leverage the power of storytelling to help your message resonate with your audience
Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it.
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