How Brands Grow What Marketers Don’t Know
How Brands Grow What Marketers Don’t Know by Byron Sharp, published by OUP Australia & New Zealand on March 11, 2010, is an illustrated edition comprising 246 pages. This book provides evidence-based answers to essential questions faced by marketers, addressing topics such as brand growth, the effectiveness of advertising, the impact of price promotions, and the role of loyalty programs. It presents decades of research in a manner tailored for marketing professionals seeking to enhance their brand strategies.
Readers will find a comprehensive exploration of marketing laws that have been validated across various conditions and regions. This edition emphasizes the practical application of these laws, contrasting with many traditional marketing texts that may lack a solid foundation. By focusing on strategic planning and entrepreneurship, How Brands Grow serves as a resource for those looking to deepen their understanding of sales and selling within the business and economics landscape.
Official synopsis Publisher
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
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