Death Watch

Death Watch by Stona Fitch, published by Concord Free Press–Arrow Editions on March 7, 2023, is a thought-provoking exploration of modern consumerism and morality. This 250-page novel follows Coe Vessel, the son of a renowned advertising executive, as he embarks on a high-stakes campaign for a controversial product: the Cassius Seven watch, which its creator, the enigmatic Watanabe, claims can kill its wearer. As Coe and his team of unconventional creatives work to market the watch, rebranded as Death Watch, they inadvertently tap into a cultural phenomenon that reflects the darker aspects of contemporary society.

Readers will find a narrative that delves into themes of thrillers, crime, and satire, as Coe’s initial skepticism transforms into a frantic race against time when the watch’s deadly capabilities become all too real. The story examines the consequences of their marketing success as Death Watch attracts a clientele that embodies disillusionment and nihilism. As the situation escalates, Coe and his team must confront the moral implications of their actions and attempt to mitigate the chaos they have unleashed. This edition presents a unique commentary on the intersection of art, advertising, and the human condition.