False Start How the New Browns Were Set Up to Fail
False Start: How the New Browns Were Set Up to Fail by Terry Pluto, published by Gray, Publishers on July 28, 2020, offers a detailed examination of the Cleveland Browns’ tumultuous journey since their re-establishment in 1999. This 161-page book provides insights into the behind-the-scenes dynamics that shaped the franchise, including the backroom deals and decisions that have hindered its progress. Pluto, a prominent sportswriter from Cleveland, delves into the challenges faced by the team and its loyal fanbase, who were eager to embrace a new era of football after the loss of their original team in 1995.
Readers will find a thorough exploration of the historical context surrounding the Browns’ return, as well as the business aspects that have influenced the franchise’s trajectory. The narrative highlights the unique relationship between the team and its fans, who fought to reclaim their identity within the NFL. Pluto’s investigation reveals the complexities of the franchise’s struggles, making it a significant read for those interested in sports history, particularly in the Midwest region. This edition is presented in English and measures 8.5 by 5.5 inches, weighing 0.5 pounds.
Official synopsis Publisher
“[A book] NFL fans in general and Browns’ fans in particular will definitely want to read … a fascinating, behind-the-scenes look at how the new Browns were created and what’s kept them from making the progress everyone expected.” — Houston Chronicle
“Your team never had a chance.”
Terry Pluto, one of Cleveland’s top sportswriters, takes a hard look at the unhappy beginnings of the new Cleveland Browns franchise. This book chronicles the backroom deals, big-money power plays, poor decisions, and plain bad luck that have dogged the venerable team since Art Modell skipped town in 1995.
When the new Cleveland Browns took the field in 1999, it was supposed to be the dawn of a grand new era of football in Cleveland. Instead, it was a rude wakeup call.
Legions of loyal fans–once heartsick, abandoned, and disgusted at the loss of their team in 1995–were ready to forgive the past and embrace the future … a new owner, a new team, a new stadium. They just wanted their Browns back. But it soon became clear: Browns fans got a bum deal. The NFL had traded one of the most storied teams in football history for a franchise mired in mediocrity.
These fans, after owner Art Modell skipped town with their beloved Browns, became the only fans ever to take on the NFL, demand their team back–and win. Yet while they were celebrating the supposed victory that kept “our name, our colors, our team” in Cleveland, fans should have been looking over their shoulders and keeping a close watch on the NFL. There would be few reasons to celebrate in the years to come.
How much longer would they have to wait for a return to glory? Pluto sifts through the clues and looks for answers. This is a book the NFL does not want you to read.
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