Actionable Gamification Beyond Points, Badges, and Leaderboards
Actionable Gamification Beyond Points, Badges, and Leaderboards by Yu-Kai Chou, published by Createspace Independent Publishing Platform on April 14, 2015, is a comprehensive exploration of gamification and human-focused design. This 514-page book delves into the optimization of motivation and engagement, moving beyond traditional function-focused design. Chou draws on twelve years of research to present the Octalysis Framework, aimed at merging game mechanics with behavioral psychology to enhance experience design.
Readers will discover how to apply the Octalysis Framework to various domains, including product development, workplace environments, marketing strategies, and personal growth. The book emphasizes the importance of creating engaging experiences that not only improve business metrics but also generate a return on investment. With a focus on consumer behavior and marketing, this edition serves as a valuable resource for those interested in the intersection of design and motivation.
Official synopsis Publisher
The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes reader on a journey to learn his twelve years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.
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