Matchbox Toys
Matchbox Toys by Nick Jones, published by Bloomsbury USA on January 24, 2017, is a 64-page exploration of the iconic Matchbox toy line. This book details the evolution of Matchbox toys, which gained immense popularity in the 1950s despite initial skepticism from retailers. Through a combination of engaging narrative and stunning visuals, Jones presents the history of these small-scale models, highlighting their unique features and the challenges faced by the company over the years.
Readers will discover the fascinating story behind Matchbox’s most famous toys, including the Coronation Coach and the Batmobile. The book offers insights into the social history of toys and their significance in the 20th century, particularly in Europe and Great Britain. With previously unpublished photographs, this edition provides a comprehensive look at the world of Matchbox toys, appealing to collectors and enthusiasts alike.
Official synopsis Publisher
Matchbox toys were ubiquitous items for children across the Western world. Originally labeled Christmas-cracker trash by retailers and shopkeepers, the small-scale 1-75 series soon began to see unprecedented worldwide sales in the 1950s. Smaller and cheaper than most of its competitors’ toys, Matchbox models were also far more accurately modeled, but the company has nevertheless seen its own share of competition and challenging times over the years.
In this beautifully illustrated book, Matchbox collector Nick Jones tells the story of Matchbox and its most famous toys, from the Coronation Coach to the Batmobile, and complements the story with beautiful, previously unpublished photographs.
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