Watch it Burn

Watch it Burn by Kristen Bird is a suspenseful novel published by Mira in 2024, featuring 336 pages in English. The story unfolds in the small Texas town of Edenberg, where the discovery of a drowned body ignites a series of events that reveal deep-seated secrets within the community. Three women—an elementary school teacher, a journalist, and a daughter-in-law—come together to investigate the circumstances surrounding the death of Beverly Hoffman, a beloved figure and cofounder of a self-help movement.
As the narrative progresses, readers will delve into the complexities of the characters’ lives and the dark truths hidden behind the façade of their town. The novel explores themes of crime, psychological tension, and domestic intrigue, all while unraveling the mysteries tied to the personal-development company Genetive, Inc. This edition invites readers to engage with a story that intertwines personal ambition and community dynamics, set against a backdrop of Southern suspense.
Official synopsis Publisher
“NXIVM meets Southern suspense…. Gripping, timely, and ominous.”
–Allison Buccola, author of Catch Her When She Falls
Three women work to uncover the scorching lies and scandal behind a self-help movement, igniting a powder keg of secrets that could blow their town apart, in this suspense novel perfect for readers who love Southern mystery.
It’s early morning in the small Texas town of Edenberg when the body of sixty-five-year-old Beverly Hoffman is discovered in the Guadalupe River–drowned in only two inches of water.
After elementary school teacher Nichole Miller discovers the woman’s body, she makes two phone calls: first to the police, who call Beverly’s death a slip and fall, and second to her best friend, journalist Jenny Martin. Jenny is attempting to revive her flailing marriage and her all-but-DOA career, and she knows foul play when she sees it. The two women enlist the help of Beverly’s daughter-in-law, Robin, who’s eager to expose the truth.
Beverly had been beloved in the tight-knit community, having cofounded the wildly popular personal-development company Genetive, Inc., alongside her influential husband. But something sinister has been smoldering beneath the surface of their picturesque hometown. And Genetive is at the center of it all.
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