Return on Courage A Business Playbook for Courageous Change
Return on Courage: A Business Playbook for Courageous Change by Ryan Berman, published by Greenleaf Book Group Press in 2019, is a comprehensive guide that explores the essence of courage in the business landscape. This edition, consisting of 239 pages, delves into the insights gained from shadowing courageous leaders across various fields, including astronauts and Navy SEALs, to uncover the strategies that enable significant personal and organizational achievements.
Readers will find practical approaches to confronting and overcoming business fears, as well as methods to foster a culture of courage within their organizations. The book emphasizes the importance of taking proactive steps to drive change and innovate, positioning courage as a vital component for success in today’s competitive environment. With a focus on leadership and organizational development, Return on Courage serves as a resource for those looking to enhance their personal success and transform their businesses into Courage Brands.
Official synopsis Publisher
Unlock Courage
What do an astronaut, a Navy SEAL, the cofounder of Method, the former VP of communications at Apple, and the president of Domino’s all have in common? Ryan Berman spent three years shadowing the most courageous people and leaders on the planet to find out what they have done to accomplish liberating personal or business feats.
Fifty-two percent of Fortune 500 companies from the year 2000 are now extinct, and 80 percent of all start-ups will fail within their first 18 months. Yet there’s a lack of urgency to address this callous reality across the board in most organizations. And the solution can be unlocked with courage.
Return on Courage (ROC) is the go-to courage instructional manual that helps readers attack and shrink business fears head-on. They will learn how to relentlessly play offense, drive change, and transform into a Courage Brand(R). ROC can be the secret weapon to innovating new products and services, maximizing ROI, and revolutionizing their industry.
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