Velocity 2.0
Velocity 2.0 by Dale Pollak, published by New Year Publishing in 2013, is a comprehensive guide for professionals in the retail automotive industry. This edition, comprising 298 pages, delves into the complexities of managing used vehicle departments in a rapidly evolving marketplace influenced by technology and economic challenges. Pollak builds on the insights from his previous work, providing new ROI-based management metrics and processes aimed at enhancing operational efficiency and profitability.
Readers will find a detailed exploration of best practices tailored for the automotive sector, addressing the unique challenges faced by dealers today. The book emphasizes the importance of adapting to the volatile used vehicle market, offering actionable strategies to navigate this landscape effectively. With a focus on sales, management, and the intersection of technology and the automobile industry, Velocity 2.0 serves as a valuable resource for those looking to improve their business practices in a competitive environment.
Official synopsis Publisher
Velocity 2.0: Paint, Pixels, & Profitability is the second book from retail automotive industry expert, entrepreneur and former dealer, Dale Pollak. The book picks up where Dale’s Velocity: From the Front Line to the Bottom Line leaves off, revealing new ROI-based management metrics and processes dealers can use to operate more efficient and profitable used vehicle departments. The book flows from the recognition that today s used vehicle marketplace is more challenging and volatile than it s ever been a tough reality driven by the power of the Internet and a troubled economy. Velocity 2.0 offers a playbook of best practices and processes to help dealers become more successful.
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