Burger Chef
Burger Chef by Scott R. Sanders, published by Arcadia Publishing in 2009, is an illustrated exploration of the rise of the Burger Chef restaurant chain, which began in Indianapolis in 1958. The book details the journey of Frank P. Thomas Jr., Donald J. Thomas, and Robert E. Wildman, who transitioned from manufacturing restaurant machinery to opening their own fast-food establishment. This venture unexpectedly led to Burger Chef becoming the nation’s second-largest hamburger chain, known for its flame-broiled hamburgers and memorable advertising characters.
Readers will find a comprehensive account of Burger Chef’s history, including its growth and impact on the fast-food industry until its closure in 1982. The narrative highlights the business strategies and innovations that contributed to its popularity across various regions in the Midwest and beyond. With a focus on corporate and business history, this edition comprises 127 pages and is presented in English, making it accessible to those interested in the evolution of American dining and the fast-food landscape.
Official synopsis Publisher
Frank P. Thomas Jr., Donald J. Thomas, and Robert E. Wildman, owners of the General Equipment Company, entered into the fast-food business by opening a 15AA[ hamburger restaurant called Burger Chef in Indianapolis in 1958. General Equipment was a manufacturer of restaurant machinery and built the equipment installed in each Burger Chef store. The partners started their new Burger Chef division to sell more equipment; they never could have imagined that Burger Chef would eventually grow to become the nation’s second-largest hamburger chain and beloved by customers in towns and cities across America. Burger Chef continued in business until 1982, cooking its popular flame-broiled hamburgers and introducing its memorable advertising icons, Burger Chef and Jeff.
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