Designing for Growth A Design Thinking Tool Kit for Managers
Designing for Growth: A Design Thinking Tool Kit for Managers by Jeanne Liedtka, published by Columbia University Press in 2011, is an illustrated edition comprising 227 pages. This book introduces readers to the concept of design thinking, emphasizing its role in transforming abstract ideas into practical applications that foster business growth. Liedtka and co-author Tim Ogilvie provide insights into the mindset, techniques, and vocabulary associated with design thinking, highlighting its relevance in contemporary business practices.
Readers will discover how design thinking can enhance managerial effectiveness by unlocking creative problem-solving capabilities. The book explores the connection between design and growth, offering straightforward guidance for managers to leverage design’s potential in their organizations. Covering topics such as business development and strategic planning, this resource aims to equip readers with tools to minimize risk while maximizing business opportunities.
Official synopsis Publisher
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: “design thinking,” or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design’s exciting potential.
Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
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