Brief Make a Bigger Impact by Saying Less
Brief Make a Bigger Impact by Saying Less by Joseph McCormack, published by John Wiley & Sons on February 10, 2014, is a guide designed to enhance communication skills in the business environment. This edition spans 256 pages and is presented in English. The book addresses the challenges of inattention and impatience that professionals face today, emphasizing the need for clear and concise messaging to effectively engage busy executives.
Readers will find McCormack’s B.R.I.E.F. approach—Background, Relevance, Information, Ending, and Follow up—particularly useful for simplifying complex communication. The book provides strategies for summarizing lengthy information, utilizing infographics and videos, and transforming monologue presentations into interactive discussions. With a focus on business communication, meetings, and presentations, this work aims to help professionals eliminate unnecessary words and convey their messages more effectively.
Official synopsis Publisher
Get heard by being clear and concise
The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average attention span has shrunk from 12 seconds in 2000 to eight in 2012.
So, throw them a lifeline and be brief.
Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarify complex communication. BRIEF will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations.
- Details the B.R.I.E.F. approach to distilling your message into a brief presentation
- Written by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is also a recognized expert in Narrative Mapping, a technique that helps clients achieve a clearer and more concise message
Long story short: BRIEF will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief.
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