Overcome and Lead
Overcome and Lead by Anne Beiler, published by Broken Silence, LLC on April 20, 2021, is a 200-page exploration of the author’s journey as the founder of Auntie Anne’s, the world’s largest pretzel franchise. This book recounts the significant challenges Anne faced, including her background as a former Amish girl with limited education and the personal struggles that shaped her path to becoming a successful entrepreneur. Through her narrative, readers will gain insights into the essential lessons learned during her transformative journey.
In Overcome and Lead, Anne shares her experiences of launching Auntie Anne’s Pretzels without capital, formal education, or a business plan, all while navigating personal trauma and depression. The book focuses on her growth as both a leader and an individual, emphasizing the importance of bringing one’s whole self to leadership roles. It is aimed at those currently in leadership positions or aspiring to lead, offering valuable lessons in entrepreneurship and personal development. Readers will find a relatable account that encourages them to overcome their own obstacles and make a meaningful impact in their communities.
Official synopsis Publisher
Overcome and Lead recounts the powerful stories and essential lessons learned from Anne Beiler’s time as the founder of Auntie Anne’s(R), the world’s largest pretzel franchise. As a former Amish girl with an eighth-grade education, Anne had many obstacles to overcome as she transformed into one of the first female founders of an international franchise-the greatest obstacle, however, was herself.
With no capital, no formal education, and no business plan, Anne launched Auntie Anne’s Pretzels after a series of tragic life events left her broken, traumatized, and in a deep depression. As Anne and her team grew the company, she also grew herself personally and professionally. Join Anne as she takes you on a journey from feeling overwhelmed and inadequate to being an empowered and confident leader.
If you want to make a difference in your area of influence, this story is for you. It is for those of you currently leading people-whether at work, home, or in your community and for those aspiring to lead someday. Building Auntie Anne’s was a journey that required Anne to bring her whole self-both the gifts and the broken bits-to build something bigger than she ever imagined. Overcome and Lead will help you to do the same.
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