Ladybird By Design
“Ladybird By Design” by Lawrence Zeegen offers an insightful exploration of the social and design history of the renowned publisher Ladybird Books. Published by National Geographic Books on March 31, 2015, this UK edition spans 256 pages and is presented in English. The book commemorates the 100th anniversary of the Ladybird logo, tracing the company’s evolution from a small Loughborough printer to a beloved global publisher known for its iconic mini hardback books.
Readers will discover the stories behind the art and design that have defined Ladybird’s offerings for generations. The book highlights the contributions of Editorial Director Douglas Keen and the artists who shaped the brand from the 1950s to the 1970s. Featuring classic covers, rare photographs, and artwork, “Ladybird By Design” also includes sections on popular series such as Well-Loved Tales and Junior Science, alongside insights into the contemporary titles still being published by Ladybird.
Official synopsis Publisher
Ladybird By Design is a fascinating look at the social and design history of the well-known publisher Ladybird Books, released to celebrate 100 years since the familiar ladybird was first registered as a logo in 1915.
Ladybird by Design charts the rise of the company that was initially known as Wills & Hepworth, from its origin as a small Loughborough printer to its growth into a global publisher beloved by millions of children, teachers and parents. It delves into the stories behind the beautiful art and design of the iconic mini hardback books that have adorned children’s bookshelves for generations, and explores the career of Editorial Director Douglas Keen, who commissioned many of the books from the 1950s to the 70s, as well as those of the artists who brought them to life.
In addition to a range of classic covers and images from books, Ladybird By Design also contains a selection of rare photographs and artwork, and includes sections on favourite series such as Well-Loved Tales, Nature, How it Works, Key Words, Junior Science, Hobbies and Interests, People at Work and Adventures from History, through to information on the exciting books still being published by Ladybird today.
Written by Professor Lawrence Zeegen, a well-known illustrator and Dean of the School Design at the London College of Communication.
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