Kickstarter UK Handbook

300 pages of step-by-step tactics and templates for any country, 30 successful case studies, plus a guide for non British entrepreneurs. Table of Contents 4+1 QUESTIONS TO ASK BEFORE JOINING KICKSTARTER – Kickstarter or Indiegogo? – Build Your Own Platform – Do I Have a Product to Pre-sell? – Do I Have the Time to Market My Project? – Is My Business Too Local? – True Story: Emilie and Her Tea Pot – Do I Need the Funds? 10 THINGS TO DO BEFORE KICKSTARTER – The Most Important Action to Succeed – Find One Customer – Browse Your Email and Facebook – Estimate the Cost – Prepare Your FAQ – Do (Not) Build a Community – True Story: Rain – A Fan Film about Storm – Rearrange Your Website Specifically for Kickstarter – Set Up Your Company – You Are Almost There 13 HACKS FOR MAKING A SUCCESSFUL VIDEO – Video Used to Be Our Most Important Marketing Weapon. What Has Changed? – Be Personal, I’ll tell you how – Pick the “Face” of the Project – True Story: Loka the world of fantasy chess – Split the Team Between Mini Videos – Tell Your Story (Hint: Underdogs Sell) – True Story: the Zombies of Rebuild – Don’t Explain the Features of Your Product – Anticipate Their Questions – Add a Call to Action – Add Gamification – Add Secondary Videos – Show Your Social Media – True Story: Veronica Mars – Don’t Just Ask for Help, Give Them a Wish List – Use a Small Pledge to Get their Emails – Which Video Sells the Most? – What’s Happening behind the Scenes – Video Checklist CREATING YOUR MEDIA LIST – Start Small, Sell Big – Why You Don’t Need a Blog – 3 Tools for Creating Your Media List – True Story: Minaal YOU HAVE A LIST OF BLOGGERS, NOW WHAT? – Outsource Your Research – What You Can Outsource and What You Can’t – Outsourcing for Non English Speakers MOVE YOUR MEDIA LIST TO THE NEXT LEVEL – The Spray and Pray Tactic – The Buddy Call Tactic – Tips for Managing the First Contact – Dealing with Bloggers after the Story is Confirmed – Dealing with Bloggers after Launch – How to Know if Anybody Read Your Email HOW TO SET UP PLEDGES THAT SELL – Early Bird – Thank You Pledge – True Story: OwnPhones – The Backer Borne Pledge – Limited Edition Pledge – Put the Backer in the Pledge – Stretch Goals – True Story: SCiO Your Sixth Sense 8 THINGS TO DO AT THE BEGINNING OF YOUR CAMPAIGN – Best Duration for Your Campaign – Best Time of the Year to Start a Campaign – True Story: Coolest Cooler – Best Day of the Week to Start a Campaign – Set Up Free Stats for Your Campaign – Get Informed if a Blogger Talks About You – Beta Test Your Product Online – Checklist for Your Kickstarter Page – Get the Best Consultants for Free 12 MARKETING HACKS FOR YOUR CAMPAIGN – Send Them One Sock – True Story: Metal Gear Solid the Movie – Sharing Pics on Imgur – True Story: The Seed – One Thousand Tweets Tactic – True Story: Prodigy – Get the Stars on Your Side – True Story: Star Trek Axanar and George Takei – Find Your Tribe – True Story: Urban Heroes – Twitter Marketing for Crowdfunding – The Collateral Twitter Tactic – Promote Your Campaign through Twitter Search – How to Get Free (Real) Retweets – Promote Kickstarter Before Kickstarter – Kickstarter as a Marketing Tool – True Story: Ubuntu Edge – The Secret of Reddit 6 THINGS TO DO AFTER THE CAMPAIGN ENDS – What Happen When the Campaign Ends? – Transform Kickstarter into Your Personal E-commerce – Convert Your Backers into Long Term Customers – Managing Delays: Kill Two Birds with One Stone – A Couple of Administrative Tips – Selling Through Kickstarter After Kickstarter – Or Sell Your Entire Company – True Story: Oculus Rift – True Story: Matter and Medium KICKSTARTER UK FOR NON BRITISH – Apply for Non British People – Apply for Non British Companies – How-to Open a UK Bank Account – Setting Up a UK Company TEMPLATES – Media Database – Blogger Sheet – First Contact – Acquaintances and Coworkers – Friends and Family – Bloggers – Backers – Autoresponder – Virtual Assistant Email USEFUL LINKS AND RESOURCES