Marketing Planning Where Strategy Meets Action
Marketing Planning Where Strategy Meets Action by Stephan Sorger, published by Pearson in 2012, is a comprehensive resource designed for marketing students and professionals. This 323-page book provides a practical, step-by-step guide to creating marketing plans that yield measurable results. It presents a structured framework for strategic marketing planning, utilizing figures, checklists, and decision charts to apply proven marketing techniques and market data effectively.
Readers will find a wealth of current examples throughout the text, culminating in a complete sample marketing plan that illustrates the book’s unique methodology. The content is tailored for upper-level undergraduate and lower-level graduate courses, as well as for business executives aiming to enhance their marketing planning capabilities. With a focus on business and economics, marketing, and strategic planning, this edition serves as a valuable tool for those looking to improve their marketing strategies and outcomes.
Official synopsis Publisher
For courses on marketing planning.
Marketing Planning: Where Strategy Meets Action offers marketing students and professionals a practical, step by step guide to creating marketing plans that deliver measurable results. It presents a comprehensive framework for strategic marketing planning and outlines a structured approach for developing effective marketing plans. The approach uses numerous figures, checklists, and decision charts to leverage proven marketing techniques and market data for high quality marketing plans. The book is packed with current examples, culminating in a complete sample marketing plan that demonstrates the book’s unique approach. The book is ideal for planning-related courses in upper-level undergraduate and lower-level graduate school programs, as well as for business executives seeking a competitive edge in the speed and quality of their marketing planning.
Publisher
Topics
FAQ
What is “Marketing Planning Where Strategy Meets Action” about?
Who is the author of “Marketing Planning Where Strategy Meets Action”?
When was “Marketing Planning Where Strategy Meets Action” published?
What is the ISBN for “Marketing Planning Where Strategy Meets Action”?
What are the book details (language, pages, edition)?
