Introduction To Business
Introduction to Business by Lawrence J Gitman is published by 12th Media Services and was released on September 18, 2018. This edition spans 744 pages and is presented in English. The book covers the scope and sequence of most introductory business courses, providing detailed explanations within the context of core themes such as ethics, entrepreneurship, customer satisfaction, global business, and managing change.
Readers will find a balanced approach to the theory and application of business concepts, supported by hundreds of current business examples from various industries and geographic locations. This comprehensive resource focuses on the knowledge and skills necessary for student success in business studies and beyond, making it a valuable addition to any academic curriculum in business and economics.
Official synopsis Publisher
The text and images in this book are in color. A less-expensive grayscale paperback version is available. Search for ISBN 9781680922851.
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as ethics, entrepreneurship, customer satisfaction, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries, geographic locations, and featuring a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
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