Global Innovation Innovation 01.02
Global Innovation Innovation 01.02 by Ned Hamson, published by Wiley on April 26, 2002, is a concise guide that explores the essential elements of global innovation. This edition, comprising 144 pages, delves into what drives customer demand for innovation across various business sectors and outlines strategies for creating an effective innovation management process.
Readers will find practical insights and examples from renowned companies such as Toyota, Nokia, and Canon, alongside ideas from influential thinkers like Edward de Bono and Richard Branson. The book includes a glossary of key concepts and a comprehensive resources guide, making it a valuable resource for those interested in business and economics.
Official synopsis Publisher
Fast track route to mastering global innovation
Covers the key areas of global innovation from understanding what drives customers’ demand for innovation in every area of your business to strategies for developing your own practical, innovation management process
Examples and lessons from some of the world’s most successful and award winning businesses, including Toyota, Nokia, QVC, Canon, and ideas from the smartest thinkers, including Joel Barker, Edward deBono,Harrison Owen, Ikujiro Nonaka , Hidaki Yoshihara, Richard Branson and Linus Torvalds
Includes a glossary of key concepts and a comprehensive resources guide
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