7 PR Secrets All Founders Should Know
7 PR Secrets All Founders Should Know by Jane Yin Bolander, published by Blurb, Incorporated in 2017, offers insights into the evolving landscape of public relations in relation to marketing and social media. This 66-page book is written in English and aims to help founders leverage both traditional and innovative PR strategies to enhance their organizational visibility without significant financial investment.
Readers will discover various PR avenues that can maximize exposure for startups, professional athletes, and non-profits. The book delves into effective techniques, including the use of press releases and identifying newsworthy content, providing practical advice for founders looking to navigate the complexities of public relations. By exploring these strategies, the author emphasizes the importance of not overlooking opportunities in both conventional and unconventional PR methods.
Official synopsis Publisher
In today’s world, the lines between PR, marketing, and social media are blurred. Social Media has given founders the chance to promote their organizations without having to spend a lot of money; yet, founders often overlook a lot of opportunity by not exploring some of the more traditional, or not-so-traditional, PR avenues. This book will explore those traditional and not-so-traditional PR avenues so that founders can get the maximum exposure for their organizations. I have used these secrets with lots and lots of startups, professional athletes, and non-profits. Some of these secrets revolve around how traditional PR techniques, like the press release, can be used to maximize exposure while others deal with what is actually newsworthy.
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