Iacocca An Autobiography
Iacocca: An Autobiography by Lee Iacocca, published by Random House Publishing Group on April 3, 2007, is a reprint edition comprising 400 pages in English. This autobiography presents the life of Lee Iacocca, an influential figure in the American automobile industry, detailing his rise from the son of Italian immigrants to becoming the president of Ford Motor Company and later leading Chrysler’s remarkable turnaround.
Readers will find a candid account of Iacocca’s career, including his pivotal role in creating the Mustang and his strategic maneuvers during Chrysler’s financial crisis. The narrative explores themes of business resilience and personal determination, offering insights into the dynamics of the automobile industry. This edition provides a firsthand look at Iacocca’s experiences and the challenges he faced, making it a significant contribution to the genres of biography and personal memoirs.
Official synopsis Publisher
“Vintage Iacocca . . . He is fast-talking, blunt, boastful, and unabashedly patriotic. Lee Iacocca is also a genuine folk hero. . . . His career is breathtaking.”—Business Week
He’s an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president.
The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn’t get mad, he got even. He led a battle for Chrysler’s survival that made his name a symbol of integrity, know-how, and guts for millions of Americans.
In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford’s reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn’t know how to cash the check.
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