The Strategy Concept and Process: A Pragmatic Approach
The Strategy Concept and Process: A Pragmatic Approach by Arnoldo C. Hax, published by Pearson College Div in 1995, is a comprehensive guide that focuses on strategic management. This subsequent edition spans 440 pages and is presented in English. The book offers a disciplined process designed for practicing managers and business readers, facilitating both the formulation and implementation of strategy.
Readers will find that Hax and Mailuf provide an integrated approach to strategy formulation, using Proctor & Gamble as a running case throughout the text. The book includes various real-world examples from global companies such as NKK and Merck, illustrating the practical application of strategic planning concepts. This pragmatic perspective aims to equip managers with the tools necessary for effective strategy development in diverse business environments.
Official synopsis Publisher
Hax and Mailuf offer a pragmatic approach to strategic management, offering practicing managers and business readers a disciplined process that facilitates the formulation and implementation of strategy. Most comprehensive, integrated, explicit approach to strategy formulation; Proctor & Gamble used as a running case throughout the text. Other real world examples include NKK and Merck; global perspective, companies are drawn from all over the world.
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