Sports Media Reporting, Producing and Planning

Sports Media Reporting, Producing and Planning by Brad Schultz, published by Focal Press in 2015, is a comprehensive resource that delves into the roles of reporting, anchoring, and production within sports journalism. This third edition spans 230 pages and provides a thorough exploration of the evolution of the sports industry, alongside insights into the business aspects of sports and the social issues affecting women in the field.
Readers will find detailed discussions on the intersection of economics, technology, and culture that shape modern sports journalism. The text includes interviews with industry experts, highlighting the industry’s shift towards an audience-driven and social media-influenced landscape. Additionally, it emphasizes the importance of storytelling in contemporary reporting. A companion website offers further resources, including video and audio examples, enhancing the learning experience for those interested in communication studies and media.
Official synopsis Publisher
Sports Media covers reporting, anchoring, and production, and offers thorough descriptions of the sports reporter and anchor’s function in sports journalism. This text offers important historical background on the evolution of the sports industry, some grounding in the business of sports, and a discussion of social issues including the experience of women in sports journalism.
New to this edition:
- An introduction focused on the intersection of economics, technology, and culture that drives modern sports journalism
- Interviews with industry experts currently working in the field of sports journalism
- The evolution of the industry to today’s audience-driven, social media-influenced landscape
- Reporting as storytelling in a modern media environment
- A companion website (www.routledge.com/cw/schultz) featuring video and audio examples from the authors’ own work to illustrate concepts from the text, links to additional examples and further resources, video tours of production facilities, video interviews with leaders in the field, and an updated instructor’s manual.
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