Happiness Is…
Happiness Is… by Willie Rushton, published by Bloomsbury in 1994, features 116 pages of engaging content presented in English. This book showcases a collection of over 100 cartoons that are part of the long-running “Happiness is a cigar called Hamlet” advertising campaign, which began in 1963. The work highlights the evolution of Hamlet humor, particularly through its presence on billboards across the UK and a weekly strip cartoon in the “News of the World.”
Readers will find a diverse array of comic strips that reflect the surreal nature of the Hamlet campaign, including contributions from Ian Dicks, who has played a significant role in the latest advertising efforts. The cartoons capture the essence of the campaign’s humor and artistic style, making this edition a notable addition for those interested in cartoons and comic book art.
Official synopsis Publisher
The “Happiness is a cigar called Hamlet” advertising campaign is one of the longest-running in advertising history – it began in 1963. Cartoons have long been part of the campaign, and in the last three years Hamlet humour has been seen on billboards across the UK. A weekly strip cartoon in the “News of the World” and the poster art of Ian Dicks have taken the Hamlet movement to a new surreal level. Here are over 100 cartoons, including 20 by Dicks, who is responsible for the latest campaign.
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