The Authentic Sale
The Authentic Sale by Rena Cohen-First, published by Balboa Press on June 9, 2015, is a 108-page exploration aimed at women seeking to redefine their approach to sales. This book strips away traditional sales stereotypes, offering insights on how to leverage personal values and strengths to achieve success. Cohen-First emphasizes the importance of discovering one’s unique voice and authentic self, both in sales and in life.
Readers will find practical guidance on tapping into their “goddess” archetypes to foster confidence and effectiveness in their sales careers. The book focuses on empowering women to break through barriers and embrace their potential in the business and sales arenas. With a blend of personal development and professional strategy, The Authentic Sale presents a fresh perspective on achieving success in a traditionally male-dominated field.
Official synopsis Publisher
“In The Authentic Sale, Rena Cohen-First strips sales of its “old boys club” façade by giving women a primer on how to tap into their values, strengths and their “goddess” archetypes to gain equal access to success. The book presents a great way to discover your unique voice and authentic self, both as a salesperson and in life.”
– Keith Ferrazzi, #1 NY Times best-selling author of Never Eat Alone and Who’s Got Your Back
“A must-read for any women who’s ready to make that leap into a successful sales career. Who knew identifying your goddess could change your life!”
– Marilu Henner, well-known actress, entrepeneur and New York Times’ best-selling author
“Thanks to Rena Cohen-First, ‘sell doesn’t have to be a 4-letter word! Her new book empowers us to tap into our strength and connect with our authentic self, in order to succeed in sales or in anything. A motivating read. Brava, Rena!”
– Mimi Donaldson, internationally-renowned speaker and speech coach, author of 3 books.
“This powerful, practical, inspiring book shows you how to unlock your full potential for a successful and highly paid sales career.”
– Brian Trace-Author, Unlimited Sales Success
“I was so excited to read The Authentic Sale. This book approaches sales and success at a soul level and moves well beyond techniques and gimmicks. Rena Cohen-First is going to help a lot of people create success in a whole new way.”
– Joe Nunziata, bestselling author of Spiritual Selling and Karma Buster
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