Artificial Intelligence for Marketing Management
Artificial Intelligence for Marketing Management by Park Thaichon, published by Routledge, Taylor & Francis Group in May 2024, offers a comprehensive exploration of the role of artificial intelligence in modern marketing practices. This 206-page edition delves into how AI has transformed business operations, product development, and customer relationship management, providing insights into the integration of AI-driven market intelligence and customer insights.
Readers will find a detailed examination of the various applications of AI within the fields of marketing, commerce, and digital marketing. The book focuses on the rapid adoption of AI technologies and their impact on enhancing business strategies and customer engagement. By addressing the intersection of artificial intelligence and marketing, this work serves as a valuable resource for those interested in the evolving landscape of business and economics.
Official synopsis Publisher
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.
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