Business Analytics

Business Analytics by Jeffrey D. Camm, published by Cengage Learning in 2023, is a comprehensive resource designed to develop essential analytical skills that are increasingly sought after in today’s business landscape. This fifth edition spans 900 pages and is presented in English, offering a thorough exploration of descriptive, predictive, and prescriptive analytics. The book employs real-world examples and engaging visuals to clarify complex data and results, while providing step-by-step instructions for utilizing tools such as Excel, Tableau, R, and the Python-based Orange data mining software.

Readers will find practical problems of varying difficulty levels that allow them to apply their knowledge effectively. This edition includes updates that extend beyond traditional quantitative concepts, incorporating critical topics like data wrangling, data visualization, and data mining. Additionally, the book is complemented by MindTap and WebAssign online learning platforms, which offer an interactive eBook, algorithmic practice problems, and visualizations to enhance understanding of key concepts in business analytics.