Events Management Principles and Practice
Events Management Principles and Practice by Razaq Raj, published by SAGE Publications on November 8, 2017, is a comprehensive resource designed for students pursuing a career in events management and hospitality. This third edition offers an introductory overview of the fundamentals of managing events, covering both theoretical and operational aspects from conception to delivery. With a total of 448 pages, the book incorporates new chapters on topics such as Crowd Control, Expos, Conferences, and the impact of social media on brand co-creation, alongside contemporary trends related to the environmental and social implications of large-scale events.
Readers will find a wealth of international case studies that illustrate the practical applications of events management principles. These case studies examine notable events, including the London 2012 and Rio 2016 Olympic Games, the Van Gogh Augmented Reality experience, and the Glastonbury Music Festival, among others. The content is tailored for both undergraduate and postgraduate students, making it a valuable addition to the curriculum in Business & Economics, particularly within the fields of Hospitality, Travel, and Tourism.
Official synopsis Publisher
Events Management provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality.
Now in its Third Edition, the authors have included new chapters on Crowd Control and Crowd Dynamic; Expos, Conferences and Conventions; Brand Co-creation and Social Media, and have added new content on contemporary trends like the environmental and social impact of large scale events such as the Olympics.
International case studies covering all manner of events are used throughout and include:
- The impact of the London 2012 and Rio 2016 Olympic Games
- Van Gogh Augmented Reality in Nuenen
- Sands EXPO and Convention Center, Las Vegas
- Glastonbury Music Festival
- Lame Horse Night Club, Russia
- The Leeds Caribbean Festival
Suitable for Events Management students at Undergraduate and Postgraduate level.
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